AHAVA Superfood Kale & Turmeric Smoothing Anti-Aging Shower Gel

Three Decades of Transformative Dead Sea Skincare: The Story of AHAVA

AHAVA's Origins: The Lowest Place on Earth The Dead Sea is an unparalleled source of natural mineral blends, credited with improving skin's appearance and health. For decades, scientists have sought a deeper understanding of how these minerals benefit human skin. This passion drew AHAVA's founders to settle in the region and eventually establish the company in 1988. AHAVA is the only cosmetic company to have facilities on the shores of the Dead Sea, a constant reminder of their reliance on nature and the fundamental necessity to actively preserve it for generations to come.

Our Science: Dedication and Innovation At AHAVA, we believe in the unstoppable power of nature and science combined. Our in-house Research and Development team of dedicated scientists works tirelessly to transform the natural wonders of the Dead Sea into modern, result-driven skincare. With a dozen patents and countless innovations under their belts, our researchers focus on creating new ways for the skin to strengthen and rejuvenate itself.

Our Difference: Osmoter Our study of natural elements and their effects on human skin led to the creation of Osmoter, our signature blend of potent minerals sourced directly from the Dead Sea and AHAVA's copyright since 1989. Extracted through natural solar evaporation of the Dead Sea water, Osmoter contains uniquely balanced levels of minerals essential to human skin, including Magnesium, Sodium, Potassium, and Calcium. This "moisture magnet" acts as an osmotic pump, bringing moisture from the deep layers of skin up to the surface and activating the skin from within. Osmoter is the key ingredient in all AHAVA products.

Our Values: Clean & Conscious Treating our environment with respect and safeguarding nature's offerings are among our top priorities, determining every decision we make at AHAVA. We employ green, sustainable methods at every stage of our product cycle, from our mineral extraction process to our wastewater filtering system. Our ingredients are selected mindfully and responsibly, so you can use our products with absolute peace of mind: 100% vegan from birth, cruelty-free, and containing no toxic or potentially harmful substances.

Our Promise: Skin-Friendly Ingredients Only At AHAVA, we are committed to using only skin-friendly ingredients: • 100% vegan and always have been from birth • Allergy tested • GMO, Paraben, SLS/SLES, Phthalate, and Triclosan free You can use our products with complete confidence, knowing that your skin's health and well-being are our top priorities.

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